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The Zales Difference

Zales, The Diamond Store, has been America's jeweler since 1924. It is our expertise, knowledge and size that enable us to bring you the most exquisite diamonds, at just the right value.

Free Shipping

FREE UPS Shipping with any order of $149 or more.


Order online at and your order ships FREE if you pick it up at your local store


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60 Day Risk-Free Return Policy

Surprise her with the perfect ring worry-free. If she absolutely doesn't love it, you have 60 days to return your purchase for a FULL refund. No questions asked.


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Convenient Shopping

With stores nationwide, there is always a Zales near you.Find a store

Shop anytime, 24/7 at

Lifetime Diamond Commitment

Lose your diamond? We'll replace it at no extra charge.


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Zales Credit Card

Our affordable credit options make it easy to buy.


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Put 10% down and pay the rest in ten equal monthly payments. Jewelry buying made easy. See store for details.


If at any time you wish to upgrade your diamond ring, we will let you put the original purchase price towards your new diamond.


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Create a one-of-a-kind diamond engagement ring, wedding or anniversary band that's just right for you.


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Diamonds Do Good

Diamond Empowerment Fund (D.E.F) was founded in 2007 by leaders in the diamond industry, music mogul/business entrepreneur Russell Simmons, and social justice advocate Dr. Benjamin Chavis, Jr.  The mission is to empower youth from countries where diamonds are found to become a new generation of ethical leaders through access to higher education.  To-date, over two thousand college age students across Africa and India have received financial assistance or have been awarded scholarships as a result of the generous support received from the diamond industry. Those that have since graduated have returned home to support their families and create opportunity in their communities. 


To learn more 'Diamonds Do Good' social impact stories click here and visit

Diamonds Do Good